How To Choose The Best SEO Company - The Semalt Answer
What is the reason that pushes the most if not all the companies and business owners to invest in website design and development solutions? Of course, because the websites are the effective marketing platforms and centers for the successful digital marketing campaigns on the Internet. But for the site to turn into an effective marketing platform, it must be easily accessible by the target audience, "73% of the website's visits come from the search's results. The best SEO Service Company is a necessary step to optimize your site for SEO and appear in front of the potential customers in the targeted search results.
Why choose a SEO company
Certainly, it seems vague now as you do not know what the main goal of searching for the best SEO services company is without a natural knowledge as well as the importance of these services and why you need to invest in the website optimization's solutions for the search engines (SEO).
As we mentioned, the largest percentage of visits to the various websites such as the online stores, the corporate websites, and the commercial activities come from the search engine's results. This means that more than 5.6 billion searches are performed daily on the Google search engine only. This being, 90% of the website's visits go to the results of the first page of the search's results (At least 50% of the clicks and the website's visits go to the first three search's results on the first page.)
Now the matter has become clearer, as the importance of choosing the best SEO services company lies in providing the solutions and services to improve your site to suit the requirements of the search engines. Also, the company has to be able to provide the best possible browsing experience for the potential website's visitors to ensure that search's results related to your business are issued in the long term and achieve the highest return. It is possible through your free website's visits from the search results reaching the right customer at the right time at the lowest marketing costs, such as what we have achieved by leading the search's results for many available e-marketing services.
What is the revenue from SEO services?
Any marketing investment must be matched by achieving the exceptional benefits and an acceptable logical return on investments. This must be done through the SEO services, which provide the opportunities to achieve many marketing and commercial goals, which most important are:
- Increase the awareness and the popularity of the commercial activity through the advertisement of the websites in the search engines
- Increase the engagement with the business by reaching an audience that searches for your products or services
- Increase the organic traffic to your website from potential customers
- Gain the confidence of the current and potential customers through useful featured content on your website (blog posts)
- Increase the sales volume through the website's visitors from the potential customers
- Achieving a higher return on the marketing investments in the long term at the lowest costs by aligning with the other marketing options and campaigns related to your website (Search Engine Marketing Campaigns - Paid Ads Campaigns Directing Engaging Audiences To Your Website)
- Startups and small businesses are looking to increase the popularity of the business among the potential clients
- Local companies and projects seeking to expand and target the new markets
- Popular brands that rely on the website as its main marketing platform such as e-commerce projects
Search Engine Optimization Services Company Solutions
We talked a lot about the importance to optimize the websites for the search engines and the return from appearing in the first search's results for the target word (Keywords) related to your business field and used by the target customer groups. Now let's talk about the solutions provided by the website configuration services companies for the search engines for your website to reach the results. Search and achieve the real revenue from the organic search engine's visits to your website.
The most important solutions and services provided by the e-marketing companies specialized in the website's improvement services for the search engines SEO:
Analytics of performance and competitors
The first step in preparing your site for the search engines is to carry out a "Site Audit". This allows determining the extent of your website's compliance with the requirements and standards of the search engines in terms of:
- The website design is compatible with the browsing experience from all devices and screens, specifically mobile phones
- The absence of any programming problems on the website (slow loading speed of various website pages - unavailable pages and URLs)
- Existence of the problems in the structure of the site making it hard for the search engines to find and archive the content indexing and for site's visitors to easily find the desired content Verifying the relevance of the site's content to the search engine standards and the extent of the diversity and distinction of the site's content and its relevance to the desires of the website's visitors
- Examination and analysis of the external links backlinks to find out the quality of the external links (the percentage of getting signals to your site from the reliable sites and blogs that are relevant to the content of the site)
- Analyze your site's performance in comparison to the competitors in terms of ranking in the search results for the keywords, the quality and types of the external links that refer to competitors' sites
Your site's SEO plan
The primary mission of SEO services is to prepare an appropriate SEO plan for your website performance analysis results, which includes:
- Choose the target search terms and terms to reach your potential customers in "Local SEO" and other search results
- Determine the solutions and steps to address your site's incompatibility problems with the search engines (on-page SEO - website design - website structure)
- Determine the types and topics of the content that will be developed and published to generate the search results for the targeted keywords and achieve a real benefit to your website's visitors from the current and potential customers
- Determine the strategy for increasing the number and quality of the external backlinks for your website
Website design and development
The SEO team consists of the SEO specialists, Web Designers & Developers, as well as content writers.
The task of optimizing your site according to the search engine standards begins with improving the website design to easily accommodate the browsing from all the devices and screens because the browsing from the mobile phones is the preferred choice for the most internet users. However, it must be done accordingly to the suitability of the design, the nature of your business, and the type of the target audience.
Facilitating the search engine process and the website's visitors is the next step for configuring your website, which is carried out by the SEO team. One team can modify the website structure into the subsections and the main sections, link your website's pages through the external links; and redirect the audience of the unavailable pages to content but also increase the speed of the loading website pages and, secure the website's visitors' data. Besides the financial transactions that take place through it in the case of the online stores, these are the complementary steps that are made to provide the best possible browsing experience for your website's visitors. This allows giving the positive indicators to the search engines that contribute to improve your site's ranking in the search's results.
Website content development
After solving the problems of designing and developing your website, the SEO team starts collaborating with the website optimization experts for the search engines. This is done in collaboration with the content writers and graphic designers to create and publish distinctive and useful content on the landing pages of the available services and products and blog posts.
Develop blog content using the chosen search words "Keywords" with the internal SEO factors with criteria Search engines will contribute to the top of the targeted search results. This helps to gain the confidence of your website'svisitors from the potential customers through the useful content related to your business field.
SEO's responsibilities include the task of increasing the rate of the completed conversions, which includes:
- product purchases
- subscribing to available services
- registering website's visitors with their personal data
- communicating with your business
By developing interactive and convincing content in the pages of the available services and products, it is important to analyze the interaction of the potential customers with the content or modifying it in case the desired results from the increase in sales volume and the revenue gained through your website are not achieved.
Build External Backlinks
The search engines have more confidence in the websites that provide a distinctive browsing experience for the site's visitors in addition to the presence of a large number of the external links "backlinks" pointing to your website from famous and reliable sites and blogs related to its content and type of audience with the content and scope of your website and the target audience.
The responsibilities of the SEO services company include the task of defining and implementing an external link building strategy "backlinks" through:
- Creating and developing the useful and distinctive content to be published on the website that leads to an increase in the number of the content posts on the other sites and blogs and on the social networking sites "Social Sign"
- Searching for and identifying the well-known trusted sites and blogs that witness the activity of the target audience
- Of the current and potential customers to publish and share the useful and distinctive content and refer to your site within the content to increase the number of the external links
- Periodically analyze the quality of the external links pointing to your website
- Сompare the performance and types of the external links to the competitors' websites, and get rid of the links that may harm your site's ranking in "Disavow Links"
Monitor, analyze and develop the site's performance
Search engines, such as Google, periodically adjust "Algorithm Updates" to provide the best search and browsing experience for the search engine'susers. This may affect your site's ranking in the targeted search results.
The solutions of the website configuration services company for the selected search engines are relatively long-term investments. As it includes:
- periodic follow-up of the search engine's modifications,
- your site's performance in the targeted search results,
- the behavior of your website visitors to make the necessary adjustments to the content,
- the design and structure of the site to achieve the best possible results and avoid being affected by any modifications made by the search engines...
Factors for choosing the best SEO Company
Now you are convinced of the importance of investing in the SEO website optimization services. However, the most important step remains, which is choosing the best SEO service provider to obtain the exceptional results and an actual return on investment (ROI).
You are now looking for the best e-marketing company to help your website in leading the free search engine's results.
There are indeed several companies in the field of SEO. However, Semalt differs from these SEO companies through certain particularities.
Let's find out why Semalt remains the most appropriate choice:
- Availability of all the services and solutions to optimize your site for the search engines through a specialized team of experts, developers, and content writers
- Testimonials of the successful projects with the exceptional results in the field of SEO in the form and domain of several companies.The ability to develop a detailed plan adapted to solve the problems of your website not compatible with the search engine standards
- The ability to develop an effective strategy to increase the number and quality of external links.
- The company's use of the "White Hat SEO" strategies.
- The ability has determined the performance evaluation criteria in terms of ranking in the results of the selected search terms,
- Availability of the other marketing solutions and services to launch the integrated marketing campaigns for your website, such as search engine marketing services such as "Google Ads".
- Match the prices of SEO solutions and services with (available budget, expected and realized return on investment, etc.).
- Periodically evaluate the company's performance to determine the success in achieving the desired results and compare the current period's results with previous periods
Now you have to worry no more about choosing the best SEO company.
Contact us today to start transforming your website into an effective SEO marketing platform.